It's not even afternoon... but I feel like it's effing midnight! I woke up at for 4am and waited in line for hours! November the 3rd
you know what it izzzz: KENZOxH&M is finally available in selected stores and online! Those who woke up early enough were rewarded with an exclusive and enjoyable shopping experience thanks to the recently introduced wristband system. When Jimmy Choo offered the unique opportunity to buy affordable designer heels back in 2009, people went crazy - I remember fashion-hungry maniacs screaming and fighting. It was absolutely hilarious! Now it is much more civilized. ;) But H&M did not only improve the shopping experience. The annual collaborations became an essential part of the fashion calendar.
Camping for the goodies: KENZOxH&M
Every year they come up with something new and every single collection becomes unforgettable. Last year Balmain performed an excellent marketing strategy occupying Instagram for months.The man responsible for the insane hype was obviously the one and only Olivier Rousteing who perfectly incorporated the Jenner sisters in the promotional process. KENZO is a whole different animal. The label is known for unique prints and exotic glamour. A couple of years ago KENZO surprised the fashion scene with an unexpected renaissance. Their
Kenzo Jungle jumpers, which were inspired by one of the original themes of the Japanese designer, became a must-have for every famous blogger, editor and just generally every bougie cool kid. KENZO officially won over Generation Y. Some might remember a slightly different KENZO aesthetic which ruled the 80s and 90s (back then with founder and creative genius Kenzō Takada). KENZO was the label of choice for successful and creative women of all age who established the concept of a
girl boss in big production companies, trendy art galleries and influential publishing houses. Therefore the H&M marketing team went for a much more low key, smart, fresh and yet mature strategy. KENZOxH&M felt like one of those perfect Upper West Side parties where Harvey Weinstein would casually share a laugh with Asap Rocky. I absolutely love the collab! Brave designs, signature pieces, loud prints and just the right amount of cotton candy pink (#WhereMy90sSquadAt) - The collection is brilliant! My personal favourites are definitely the shades, the iconic Kenzo Jungle t-shirts (remember how they were always sold out?) and the breathtaking silk blouse and maxi skirt combo. I could drool over those prints and fabrics for hours! But see for yourself... ;)
Stay tuned for more looks! ;)
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