THE CHINCHILLA CLUB

Robert DeNiro, gold, diamonds, silk sheets and chinchilla - did Marty Scorsese direct a slice of heaven? Chinchilla is arguably the most controversial fur in the clothing industry. Its silky feel reminds us of forbidden, almost sinful luxury. In the Western world nothing raises more eyebrows (and stereotypes) than a gorgeous woman in a chinchilla coat. In Russia on the other hand, fur is considered to be the epitome of a woman's... well, let's call it "success". Fur and diamonds are things women should never have to buy for themselves. You know how they say "build a house, plant a tree, father a son"? In Russia we would say "marry a generous man who will buy you beautiful gifts, precious jewels and the most stunning fur coats anyone has ever seen" - something like that. ;) This is The Russian Dream. This dream remained the same for centuries. Meanwhile fur trends continued to change and redefine the interpretation of the concept. While Soviet women used to dream of mink and sable, the 1990's new money generation (commonly referred to as Russian oligarchy) established a trend of their own. Chinchilla fur became the symbol of the era. Throughout the decades chinchilla also won over the hip hop industry and defined the visuals for the most hottest songs of the millennium. The Love Doctor rocked a stunning hooded chinchilla coat in the epic Candy Shop music video. 50 looooves his chinchilla coats. He wore them for red carpet appearances, photo shoots and random clubbing night outs. His music raised us and his style became iconic. Thank you 50!

Are you guys excited for Christmas?! Stay tuned for the best high street Christmas party looks.

xx
M

KENZOxH&M - SHOPPING EXPERIENCE

It's not even afternoon... but I feel like it's effing midnight! I woke up at for 4am and waited in line for hours! November the 3rd you know what it izzzz: KENZOxH&M is finally available in selected stores and online! Those who woke up early enough were rewarded with an exclusive and enjoyable shopping experience thanks to the recently introduced wristband system. When Jimmy Choo offered the unique opportunity to buy affordable designer heels back in 2009, people went crazy - I remember fashion-hungry maniacs screaming and fighting. It was absolutely hilarious! Now it is much more civilized. ;) But H&M did not only improve the shopping experience. The annual collaborations became an essential part of the fashion calendar.

Camping for the goodies: KENZOxH&M

FREE MEEERRRCHHHH!!!!

Every year they come up with something new and every single collection becomes unforgettable. Last year Balmain performed an excellent marketing strategy occupying Instagram for months.The man responsible for the insane hype was obviously the one and only Olivier Rousteing who perfectly incorporated the Jenner sisters in the promotional process. KENZO is a whole different animal. The label is known for unique prints and exotic glamour. A couple of years ago KENZO surprised the fashion scene with an unexpected renaissance. Their Kenzo Jungle jumpers, which were inspired by one of the original themes of the Japanese designer, became a must-have for every famous blogger, editor and just generally every bougie cool kid. KENZO officially won over Generation Y. Some might remember a slightly different KENZO aesthetic which ruled the 80s and 90s (back then with founder and creative genius Kenzō Takada). KENZO was the label of choice for successful and creative women of all age who established the concept of a girl boss in big production companies, trendy art galleries and influential publishing houses. Therefore the H&M marketing team went for a much more low key, smart, fresh and yet mature strategy. KENZOxH&M felt like one of those perfect Upper West Side parties where Harvey Weinstein would casually share a laugh with Asap Rocky. I absolutely love the collab! Brave designs, signature pieces, loud prints and just the right amount of cotton candy pink (#WhereMy90sSquadAt) - The collection is brilliant! My personal favourites are definitely the shades, the iconic Kenzo Jungle t-shirts (remember how they were always sold out?) and the breathtaking silk blouse and maxi skirt combo. I could drool over those prints and fabrics for hours! But see for yourself... ;)

Stay tuned for more looks! ;)

LOVE

M