Thursday, November 17, 2016

THE CHINCHILLA CLUB



Robert DeNiro, gold, diamonds, silk sheets and chinchilla - did Marty Scorsese direct a slice of heaven? Chinchilla is arguably the most controversial fur in the clothing industry. Its silky feel reminds us of forbidden, almost sinful luxury. In the Western world nothing raises more eyebrows (and stereotypes) than a gorgeous woman in a chinchilla coat. In Russia on the other hand, fur is considered to be the epitome of a woman's... well, let's call it "success". Fur and diamonds are things women should never have to buy for themselves. You know how they say "build a house, plant a tree, father a son"? In Russia we would say "marry a generous man who will buy you beautiful gifts, precious jewels and the most stunning fur coats anyone has ever seen" - something like that. ;) This is The Russian Dream. This dream remained the same for centuries. Meanwhile fur trends continued to change and redefine the interpretation of the concept. While Soviet women used to dream of mink and sable, the 1990's new money generation (commonly referred to as Russian oligarchy) established a trend of their own. Chinchilla fur became the symbol of the era. Throughout the decades chinchilla also won over the hip hop industry and defined the visuals for the most hottest songs of the millennium. The Love Doctor rocked a stunning hooded chinchilla coat in the epic Candy Shop music video. 50 looooves his chinchilla coats. He wore them for red carpet appearances, photo shoots and random clubbing night outs. His music raised us and his style became iconic. Thank you 50!



Are you guys excited for Christmas?! Stay tuned for the best high street Christmas party looks.
xx
M

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