GAYDAMAK JEWELLERY

 

Good Morning Guys,

yesterday at work, I had the most random "Russian" moment ever. A man walks in our store... he's around 70, with a "Rick Ross" like body and a cane))... a gold watch... and a ring... so unbelievably flashy, that it looked like a piece of the Versailles. It was an emerald of the size of a 2 cent coin surrounded by many 1 carat diamonds. Obviously it was more than hard for me to stop staring at it. Soon I realised that the man didn't understand any German. From this moment on it was clear to me, this is a Russki. ;) So we started picking an all silk Cavalli dress for his daughter.

This made me think of what gold and diamonds mean in the history of my country, for our mentality and our values. I spent yesterday night, going through books like "The treasure of the Romanovs", "Golden Russia" and "Petergof". It's obvious: Russians and Diamonds, are like Bonnie and Clyde, like Liz and R. Burton, like Beyonce and Jay Z... It's a very strong and deep love. ;)

Visiting home this summer, I was charmed of the beauty and extravagance of the jewellery the Russian high society has to offer. Besides old money classics like Cartier and Van Cleef & Arpels, new designers become more and more of a topic. The label "Gaydamak" catched my eye immediately. The label was established in 2009 by the sisters Katia and Sonia Gaydamak.

First, the designer: Katia Gaydamak is doubtless one of the most gorgeous women in the Moscow It-Clique. She's incredibly tasteful, beautiful and stunning... and so is the jewellery. She does the designing part. The first thought in my head when I saw the pieces: This is could be the jewellery of a Sheikh's daughter, a Russian aristocrat or of a 21st century It-Girl with a touch of erstwhile elegance.

The super educated and charming Beauty Sonia is responsible for the developing process of house Gaydamak. She makes the brand an international guideline for every young jewellery label. They go worldwide, strong and visionary.

All in all, a real sensation! The pieces are already rocked by the globe's hottest it girls and loved by my ultimate Russian fashionista Miroslava Duma. The most extraordinary piece? The hand bracelet. An ultimate it piece, jewellery is a fashionista's best friend, right? ;)
Launch:
http://www.tatler.ru/tatlertv/181455_yuvelirnie_priznaniya_stolichnih_it_girls.php

 
Lindsay Lohan and Alicia Keys wearing the it-piece... DIAMOND LOVE))).

As I am very interested in the label, I contacted Katia Gaydamak and I was lucky enough to get a Q&A with her, a little but amazing interview on her inspiration, favourites and work.

Enjoy guys, the Q&A with the lovely Katia Gaydamak:
-What is your biggest inspiration?
"we love strong personalities, unusual faces and looks. the street of London or the west village in NYC. My sister and I find inspiration in architecture and tapestry mostly."

- Favourite Jewellery House of all times?
"we love JAR for it s unique statement pieces and daring choices of stones and shapes. We also love the more ancient (1930s) Cartier collection. Especially those made for the Maharadjas."

-"Icon in Diamonds"- The most gorgeous diamond loving woman in world's history?
"Elisabeth Taylor is one of our icons because she made it clear that love and jewellery are the best couple ;-))). but jokes put aside, our mother has always worn the most insane jewellery with classic clothes. it s all a question of mood and self esteem but jeans and shirt and a cool jacket is the base to wear ANY type of extravagant jewellery"

I'm sure many of you became fans of Gaydamak Jewellery. ;)
Let's support the girls via Facebook: Here's their page, so LIKE! ;)
 http://www.facebook.com/home.php#!/GaydamakJewellery?fref=ts
http://twitter.com/KatiaGaydamak
And the website for exclusive insights in the brand:
http://www.gaydamakjewellery.com/

Wish you a great Sunday))
xoxo
M