It's 11am... but I feel like it's friggin' midnight! November the 5th
you know what it izzzz: BALMAIN for H&M is finally available in selected stores and online! I set my alarm for 5am and turned on my 'Go in and win' attitude. Young, old, locals, tourists, fashionistas, ballers, middleman, bystanders - There were hundreds of people! It was incredible. Last time I saw a crowd like that in front of H&M in the early morning was in 2009. Jimmy Choo for H&M was probably the most anticipated high street-designer collaboration ever, at least in Munich. I remember people screaming, fighting, jelling - It was absolutely hilarious. This time there was a huge group of very young girls and boys. Why you might ask? I don't think that they even knew what 'Balmain' was a year ago. They hardly looked forward to get their hands on clothes from one of the most iconic and prestigious French fashion houses in the history of time, right? The man responsible for such
fame is obviously the one and only Olivier Rousteing.
Balmain for H&M available at H&M Weinstraße and H&M Kaufingerstraße München
He became the creative director of Balmain at the age of 24. He revolutionized the struggling brand and made it more contemporary than ever. Balmain symbolises 21st century royalty. Rappers, topmodels, athletes, reality TV goddesses and the world's best dressed millionaires are obsessed with Olivier's pieces. He's as epic as the brand itself. Balmain is back on top - officially. The H&M collaboration is exhibit A for brilliant marketing. Rousteing created a wave of hype using the most followed teenagers on Instagram. Gigi, Kendall, Kylie & co advertised the hell out of the collection! It was literally everywhere. At one point or another everybody came across the adds. Social media - Blessing or curse for the fashion industry? BLESSING! As long as you know how to use it in the right way... ;) Bow down! And thank you H&M! The collection is just breathtaking! ;)
Stay tuned for my haul/lookbook post! ;)
LOVE
M
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