SHINING PFW STAR: VYSHYVANKA

Paris: The fashion elite is leaving the Chloé show, but there is more talk about a certain Ukrainian girl. Her name is Valya Gryshchenko ( Валя Грищенко ), she's a visual merchandiser and her style outshined every visitor of the show including Rosie Huntington-Whiteley and Olivia Palermo. Wait, how was a barely known fashionista able 'to checkmate' it-girls who are regularly on the cover of Vogue and Elle? Here's the secret: She's a street style queen and she rocked the most beautiful trend of the year! She showed up looking incredibly gorgeous, wearing a pink Vita Kin vyshyvanka with some edgy boots and effortlessly flawless make up. Sensational! Even Tatler Russia editor-in-chief Ksenia Solovieva was amazed by her beauty and unique sense of style. We will definitely hear her name a lot more often in the future. So remember it: Valya Gryshchenko, the stunning girl wearing Vita Kin vyshyvankas during Paris S/S Fashion Week 2014 ( @valyagry ).

 Valya wearing Vita Kin with a matching Miu Miu bag

 via Instagram @valyagry

Vyshyvanka - a traditional Ukrainian folkloric dress with signature hand embroidery. It's such a beautiful piece of art! Folklore inspired designers for decades now. Vita Kin creates the most breathtaking vyshyvankas using brave colours and innovative designs. Their mini vyshyvanka is the perfect beach cover-up for a lazy day in Ibiza, while the longer version is perfect for a sophisticated Parisian spring outfit. Vita, you're doing an incredible job! I'm so in love with those pieces! Check out Vita Kin on Instagram and Facebook ( @vyshyvanka_by_vitakin  ). Fashion is expression and I love these girls for showing the beauty of Ukrainian culture with such exquisite taste and style.

From Ukraine with Love - Vyshyvankas featured in Elle, Vogue & Tatler

Fans: First Lady Maryna Poroshenko on the cover of Elle Ukraine September 2014, Natasha Goldenberg, Miroslava Duma, Lisa Marie Fernandez & more

The beautiful Maryna Poroshenko loves her Ukrainian vyshyvankas

Beauty Hayden Panettiere looks so gorgeous wearing a traditional white vyshyvanka. Wladimir Klitschko's fiance surprised her future husband with a lovely message and heartwarming photos. (Updated: Valentine's Day 2015 via Twitter/ Instagram)

It's so amazing to see those stunning pieces all over the world: Our favourite editor Anna Dello Russo channels her inner Milanese street style queen wearing Vita Kin with a Valentino bag, Joshua Sanders shoes and Dior sunglasses. Perfection!

We love вышиванки Vita Kin! ;)

Vita Kin and Valya ( @valyagry ) CHIC NATIONALE

Vita Kin vyshyvankas are currently available at ASTHIK boutique. Soon the pieces will be sold in many exquisite shops around the world like Linette in Hamburg. Stay tuned and make sure you get your dress by the Queen of Vyshyvanka Vita Kin next spring. Can't wait!

I LOVE UKRAINE

xx

M

MADE IN UKRAINE

It's been one month ever since Ivan Dorn performed at this year's New Wave festival opening. This performance made history. Dorn is now one of those who taught us that making a little statement can create a very big movement. This video was all over the news channels, some people said it was epic, some called it the most genuine performance of the festival.

I spent an entire month in the Ukraine and I smiled every single time I saw someone wearing folklore clothes. I saw so many young girls wearing Ukrainian flower crowns and trident ( Тризуб ) shirts, I realised that there is a new generation of history aware people who value and protect their cultural heritage and the spirit of liberty, peace and freedom. Fashion is expression. Let's pay tribute and admire those who do it in front of the whole world.
Journalist, writer, fashionista, TV host and genius Ksenia Sobchak ( Ксения Собчак )
Musician Ivan Dorn wearing his signature trident shirt with his clique in London ( Иван Дорн )
TV host Katerina Osadcha ( Катерина Осадча )
Designer Tatyana Mitus from Mitus Design ( Татьяна Митус )

Dj Duo Diamonds wearing X'U (instagram: @i_love_xu)
Made in Ukraine feature in this month's Glamour Germany
Check out the Ukrainian designs by X'U Clothing and Ksenia Schnaider in cooperation with Helen Marlen. Great work guys! ;)

I want to say Дякую/Thank You to all the musicians, comedians, designers, journalists and artists in general, who keep using the voice they have in order to support every single victim of this situation. These moments require all the love we can give. Let's do it tastefully! Have a great day guys (and listen to Ivan Dorn... ;) ) #FASHIONFORPEACE

xx
LOVE
M