ERDEM FOR H&M #ERDEMXHM

November the 2nd you know what it izzzzz: It's that time of the year! H&M finally released another breathtaking designer collection! This year H&M went straight for haute couture! The Canada born designer Erdem Moralıoğlu is an incredibly talented genius! His gorgeous print, luxurious silks and ravishing florals captured the fashion industry making Erdem one of the most important red carpet labels of the decade. In Erdem women thrive! I couldn't have possibly wished for a better collaborator. And then H&M released a short film... directed by Baz "the genius behind the greatest Gatsby adaptation ever made" Luhrmann! Those of you who are familiar with my blog know that Baz Luhrmann is one of my all time favorite directors. Luhrmann is very familiar with high fashion. Remember the record setting Chanel commercial staring his Moulin Rouge muse Nicole Kidman? Fashion is essential for Luhrmann's movies. He's a man of detail. In his Erdem commercial the brilliant Baz completed the fairytale. Just see for yourself and let the fashion, visuals and music bewitch you...

Versace, Margiela, Marant, Alexander Wang, Balmain, Kenzo - the list of H&M designer collaborations is - to say the least - very impressive. The Swedish high street giant is like a fashion Santa Clause. Fashionistas all over the world wait all year for that one special day. We await every single preview, every photo, lookbook, video, interview and of course the lavish fashion shows H&M hosts in honor of the collections. The Wednesday before the release we go to bed early and prepare for an exiting morning full of fashion, fun and incredible bargains. It's a once in a lifetime chance. H&M gives us the chance to experience the magic of designer clothes. Thanks to H&M we can shine at a party in a stunning Balmain dress like Kim Kardashian or strut down the street in Isabel Marant boots like Sienna Miller. By now you can probably tell that I'm a fan! 

Erdem for H&M available at H&M Weinstraße and H&M Kaufingerstraße München

Young, old, locals, tourists and so many well dressed fashionistas - Now that's a crowd! Erdem attracted the crème de la crème of the Munich fashion elite. We arrived at the shop at 6 AM and waited with a Starbucks coffee for the doors to finally open. Guys! I really hope you managed to get your hands on the stunning pieces (also make sure to check online)!
I was obsessed with the floral line when I saw it in the look book. It is even more beautiful up close. The jewelry gives me major Paris vibes and the grey logo hoodie made my Hip Hop heart beat double time. I'm so in love! Dear Erdem - you did it! From now on even more people will obsess over your shows and collections. Collaborating with Erdem was a brilliant choice. Thank you H&M for this magical line!
Zendaya rocked the ultimate 60s look with those stunning bow earrings - so Mad Men meets millennial princess! I loved her fabulous make up and hair and I obviously had to get those gorgeous jewels!
Zendaya at the Erdem x H&M fashion show in Los Angeles, 18.10.2017

This hoodie is officially it girl approved: Simi and Haze Khadra came to slay (and bring some good music)!
The Khadra twins behind the turntables at the Erdem x H&M event in L.A. via @simihaze
The pajama trend continues to reappear on runways from New York to Milan. It honestly became a huge fan of the look. The trick is to combine luxurious fabrics with mature and elegant and yet playful prints. This Erdem x H&M pajama will work for a party, a dinner date or for a midnight stroll down the Croisette. I had to! ;)
Emma Stone during a Netflix interview with Chelsea Handler and tennis legend Billie Jean - J'adore! (via Chelsea's IG)

with love
M